Farmers and ranchers dating commercial

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Only television can help former “Bachelor” Chris Soules find love.

The Iowa farmer, who starred on the ABC show’s 19th season, is suing a dating website for farmers for using him for marketing without permission, TMZ reported.

The 34-year-old is seeking unspecified damages from Farmers Only.com, even though the site never specifically used Soules’ mug.

Instead, the website used a blurred image of a cowboy in front of a Hollywood sign.

As a marketing copywriter, it can be confusing to decide how to approach a blog, article or website.

However, this commercial made me sit up and take notice. He came up with the concept for the website after seeing a friend, who was a divorced rancher, struggle within the dating world.

This dating website targeted a specific sector of the population—no, this wasn’t a commercial for Christian Mingle (the dating website for those of the Christian faith) or Our Time (the dating site for those over 55). He created the website to give others in the same position a chance to meet like minded individuals.

Because their stories were so common, I decided to do some research.

When I looked for sites for farmers online dating, I found sites that claimed to cater to farmers, ranchers, and country dwellers, but the majority of postings seemed to be from people living in big cities. Just looking at the postings, they sure didn’t look like farmers to me!

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